How to Create a Unique Selling Point for Your Product

When it comes to building a product, startup founders sometimes seem to dwell on the illusion that an amazing product is equal...

Top 10 Business Opportunities in a Pandemic, for Nigerian Entrepreneurs

In 1918, I lived at home with my parents Eli and Nora Brantley and five of my...

e-Commerce startups fail, but CoVid-19 presents an Opportunity

e-Commerce startups fail at an alarming rate. I think in the last decade I know about 15 e-commerce startups that have gone...

Idea Review: Connecting Artisans to Customers

Connecting Artisans to Customers, is definitely the idea I get pitched the most. Seriously, it is not even a contest. Whenever a...

A technology business is still just a business.

A technology business is still just a business, and operates under the same rules as every other businesses. Entrepreneurs sometime think having...

What is the difference between a startup and a business?

This is one question where you instinctively know the answer; but when you are asked, you still manage to get confused. Is...

Choosing the right technology to build your startup

What should I use to build my startup? What programming language is best? What tech stack is best? (By...

Let’s talk about two-sided markets

What is a two-sided market? It is one in which you act as the intermediary between 2 distinct groups who must come...