How to Create a Unique Selling Point for Your Product

When it comes to building a product, startup founders sometimes seem to dwell on the illusion that an amazing product is equal...

Top 10 Business Opportunities in a Pandemic, for Nigerian Entrepreneurs

In 1918, I lived at home with my parents Eli and Nora Brantley and five of my...

e-Commerce startups fail, but CoVid-19 presents an Opportunity

e-Commerce startups fail at an alarming rate. I think in the last decade I know about 15 e-commerce startups that have gone...

Idea Review: Connecting Artisans to Customers

Connecting Artisans to Customers, is definitely the idea I get pitched the most. Seriously, it is not even a contest. Whenever a...

A technology business is still just a business.

A technology business is still just a business, and operates under the same rules as every other businesses. Entrepreneurs sometime think having...

What is the difference between a startup and a business?

This is one question where you instinctively know the answer; but when you are asked, you still manage to get confused. Is...

Choosing the right technology to build your startup

What should I use to build my startup? What programming language is best? What tech stack is best? (By...

Let’s talk about two-sided markets

What is a two-sided market? It is one in which you act as the intermediary between 2 distinct groups who must come...

Who is an Innovator

With innovation, there are two fundamental questions we need immediate answers to. One is, who is an innovator?, and the other, why...