Home Entrepreneurship Top 10 Business Opportunities in a Pandemic, for Nigerian Entrepreneurs

Top 10 Business Opportunities in a Pandemic, for Nigerian Entrepreneurs

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In 1918, I lived at home with my parents Eli and Nora Brantley and five of my siblings in Blackford, Kentucky. One day, one of the doctors from Blackford came by and stopped and asked, “Eli, how is your family doing?” Dad said, “All are doing very well.” 

The doctor replied, “Keep doing what you are doing, for where Im going, they are going to lose a girl.” All the schools were closed, church services were cancelled, and crowds were not supposed to gather. 

Clella B. Gregory 
Pandemic Influenza Storybook – https://www.cdc.gov/publications/panflu/stories/survived_gregory.html

At some point we would have to get back to work, maybe it’s next week or next few weeks, we would eventually have to return to work. And when we do, the pandemic will not be over.

I am aware we are taking the coronavirus issue seriously, but If there is one aspect of this pandemic I feel like most of us have not grasped, it is that the pandemic does not end when the lockdown is over. 

The lockdown has slowed down the rate of infection. But when we get back to work, infections will rise. That is certain. And this lockdown will need to be done a few more times throughout the pandemic, until a vaccine or cure can be mass produced and distributed. 

In Nigeria, our pandemic problem, which is a serious problem because of our poor health infrastructure, is now compounded by 3 issues.

  1. Falling oil prices.  (We can’t sell to make money)

  2. Our inability to process our own oil. (We don’t have to consume)

  3. Eroded foreign reserve. (We don’t have any savings)

It’s crazy. It is like being sick and broke at the same time. And this is not your typical broke, where you are expecting money soon. I mean piss poor. No money, and no hope of getting money. 

So we don’t have the money to build an hospital in 3 days or mass produce drugs when we need it. What happens when we get back to work? We know there will be accelerated infection spread. And we know there is no vaccine coming till early next year at best. 

Well, first world countries like the UK plan to put in place social restrictions for the remainder of the year 2020 (https://www.bbc.com/news/uk-politics-52389285), and that is just what is going to be moving forward. Everyone will get back to economic activities, but measures will be put in place to limit the spread of the virus. There will be restrictions and limitations. And here in lies new opportunities. 

How do you help a pandemic world create a new normal? Because the old normal is gone.

Here are my top 10 business opportunities that will be created by the coronavirus pandemic, in Nigeria.

1. Local Tourism.

International travel will become a real pain. Most countries will put in place tough restrictions, no one wants visitors to come trigger another infection spread. The upper middle class who love to travel out just to relax will weigh their options. But they will need the options.  

Those who have been promoting national tourism should rev up their promotions. There are exciting places to relax in this country. The amazing ladies at Visit Nigeria Now already do a great job showcasing the best of Nigeria, I would expect increased business as families look to have fun without being in crowds. I am pretty sure they offer packages for families and small groups.

2. Event Live Streaming service.

Since crowded spaces will still need to be avoided. It isn’t just churches that will be doing live streaming now. Weddings will have to be live streamed. Birthdays too, and corporate events. This is a service that is easy to setup and provide, just some initial investment required.

If you can do an Instagram live, you have most of the equipments you need. See this site for all you need to setup an event streaming service – https://www.epiphan.com/blog/live-streaming-events/ .

Since I am on this topic, there is a problem I anticipate. Since we have to avoid crowds and invite fewer people to our events, how do you choose who to invite to your wedding and who to send to the live stream? I foresee some major conflicts between brides-to-be and mother-in-laws.  If you are the groom, your allegiances will be tested. Sorry.

3. Food Transportation and Logistic.

Did you know that over 50% of the tomatoes we produce go to waste? That is about 28.4 Billion Naira annually. Same could be said for Cassava, and if you are into reports, this one from Rockefeller Foundation and PwC are good reads. After all the reading, I wanted to find out if it was really that bad. So I gave a call to Ayoola Oluga, CEO, Agrecourse Integrated Services Limited, an Agriculture investment management company. Here is what he said.

Mayowa, you have no idea. Few months ago, while visiting some of our farmers, I found myself in Kiru, Kano. A farmer walked up to us and begged for us to pick up bags of potatoes for 300 Naira per bag [a bag similar to the 50kg rice bags], because he couldn’t afford to transport the potatoes back home that evening. Mayowa, how much do you and I buy just 10 pieces of potatoes?. As you go deeper into remote villages, you see how much food is wasted because most of them cannot afford to transport it out of their village into the cities.

Ayoola Oluga, CEO, Agrecourse Integrated Services Limited

It is sad. In developed countries, food waste comes from over-consumption, in Nigeria, it is simply because it can’t be transported. This is an area entrepreneurs can provide value, and people like @FoodJaar are already helping their customers take advantage of low-price, direct-from-farm produce.

Abandoned Piles of Potatoe
Heaps of abandoned potatoes. Source – Twitter account @idahomolly

4. Food Processing and Storage.

This is the other leg to the point above. There are lots of food that can be processed and stored. There is no reason why 900,000 tons of tomatoes should go to waste every year, when salt, sweetener, garlic and spices, is all we need to convert tomatoes into ketchup. It is so simple to process tomato, it is ridiculous.

Imagine what life would be like if we didn’t have our local method for processing cassava into garri? Same could be done for many other farm produce, and a lot of the machinery required can be sourced locally. You might not have an automated processing line, but you will process and you will make money. Thanks to now being broke, we can no longer afford to keep wasting food or importing non-essentials.

Speaking of which, everything along the agricultural value chain will be good business. So if you are into agric, can I be your friend? I do know how tech stuffs work 😉

5. Micropayment Solutions.

The coronavirus survives on paper from a few minutes to up to 24 hours. So an infected person could easily transmit infection by exchanging cash. While we can do cashless for most transactions, the plantain woman will give you the eye if you don’t show her cash and start speaking English. This is where Kenya is way ahead. Market women, and most of the informal economy use a cashless payment service called M-Pesa.

This is the time to have ours. We need financial solution for micropayments of 500 Naira and below. It has to be simple, no need for cards or bank accounts. Something anyone with a mobile phone can use.

6. Premium Branded, Normal Priced Clothing.

It is amazing that we don’t have our own fashion label that makes cloth for everyone. The few local fashion labels I know either focus on native wear or focus on upscale customers. I don’t know anyone doing mainstream stuff. No one is making jeans we can wear everyday, or shirts we can wear to work. But wait, I might be wrong. We already make them but we slap a foreign brand on top of them. So the opportunity here is actually a marketing opportunity. The opportunity to create a local brand that people will want to identify with. Why should I wear a Levi jeans when Chike jeans looks great and cool to wear.

Remember those middle class people that won’t be able to travel abroad, well how will they now do their annual summer shopping? There is a lot of opportunity here for those who are willing to look deeper.

7. Local Data Centres.

Why do we spend so much on data to watch Jenifa’s dairy or our favourite local content, when we could actually watch it for a fraction of the data cost? I am talking almost-free data cost. Well, that’s because Jenifa’s dairy is on a server located in United Kingdom. And why does it matter? Because what we call the internet is really just a bunch of connected cables. Yep. 420 cables running under sea, connecting countries across continents.  As it is, we have only 5 cables connecting us to the outside world compared to 55 for the United States. (https://en.wikipedia.org/wiki/List_of_international_submarine_communications_cables)

Anytime our internet service provider needs to transmit data over that cable they pay a fee to the owners of that cable. Glo owns one cable. MainOne owns one. MTN co-owns two, and Nitel/Ntel co-owns the fifth. If Jenifa’s dairy was put on a server in Lagos, you wouldn’t need to view it over that cable, you would watch it without buffering while paying a fraction of what you currently pay.

Yep, the internet is really just a bunch of under-sea cables. International Network.

A lot of our local content sit on servers in North America and Europe. We don’t need more cables connecting us to the world, we need local content to be on local infrastructure, and this is what China has done. Based on the Quora answers here about internet speed in China, you can see that accessing Chinese content is blazing fast 50 – 100MBps, but international content is no-where as fast. That is local network infrastructure at work. I will explain later.

8. Infection Testing as a Service.

Everyone will need to get back to work and testing is certainly one measure that must be put in place. People who work in large companies will need to be tested, periodically. Imagine going to a company and saying you could offer to test employees every week for a small amount per week. It would be like a subscription service.

Those who have flu-like infections can be picked early and told to work from home. The test for flu virus will also apply to corona even if most of those with viral infections may not have coronavirus.

Organisations can share this cost between the business and the employees, but make no mistake, frequent testing will be a necessary measure to put in place, so you young folks don’t kill off the directors with your asymptomatic infections. 

9. Communication Tools built on Local Infrastructure.

I remember while I was in University, there was this popular war strategy game called Age of Empires which I would play for hours with friend in other parts of the hall. We were all on our computers playing a multiplayer game without the internet. We all simply connect to a central local network and played a real-time multi-player strategy game without issues.

Same thing can be done on a national scale, and it is exactly what China has done. China created its own internet. Remember those under-sea cables I spoke about earlier, China has 15, but China can afford to restrict access to those cables without significant impact on their economy. As a matter of fact, it is what they already do. The world may be saying China has restricted access to the internet, but most of its citizens do not notice, much less complain.

That’s because everyone can still communicate with each other, video calls, chat and even emails work. As long as you are communicating with someone in China, it works fine.

For us, there is no reason why a call between someone in Lekki and another in Victoria Island, should be done by Zoom, when it can be done by a local app that wouldn’t need to route the service through a server in the United States.

We could wait for Zoom to setup a datacenter for their communication server here in Nigeria, or we could just build our own communication tools, and enjoy video calls at HD quality.

10. Insurance Brokerage Service.

What happens when everyone is afraid of getting sick? They look for insurance. Most of the Nigerian population is uninsured. Most of the workforce in the SME sector have no health insurance. This is a great time to start an insurance brokerage service business, if you are willing to target communities and trade associations. Insurance brokers simply help people find insurance cover and purchase insurance on behalf of their clients. 

(Bonus) 11. Freelancer Platform.

These are uncertain times. Some businesses are closing, and some are downsizing. Which means there will be more professionals out there, who are out of jobs. It is a sad situation. Most professionals are aware of freelancer platforms like Upwork, but guess what, that would be filled with other out-of-work professionals from around the world. We are going to need our own local directory of professionals. A platform with this listing and the capability to facilitate digital collaboration, and more importantly support payments in Naira, will be very useful now. 


These times are unprecedented, as a country, we will have to look inwards and to our neighbours to survive. Unfortunately, we have been great at neither of those things. The international community who we usually look up to for help, will not be able to save us this time, they have their own issues to deal with too. 

Unlike in previous crisis, this one affects the entire world, so every country will have to learn to deal with their own problems. If there is ever a time for the African Union to gain relevance, this is it.  Right now, the best form of support will come from neighbours. Africa has all the resources it needs to thrive, we should know this by now. 

People are going to loose jobs, and again unlike before there is no international opportunity to pursue, since a lot more people over there have also lost their jobs. If you ask me, this is the time for everyone to pull whatever savings you have together into starting some small business or investing in one you believe in. Please remember to sign contracts and involve lawyers. 

It is my sincere hope that this post has got your blood pumping and idea juices are flowing. If you have some related ideas, feel free to write to me or discuss it in the comments section below. Also let’s be generous and share this post. There are so many opportunities, but we are going to need each other. 

20 COMMENTS

  1. Beautiful write up. I cannot agree less. Thank you so much. My interest have always been on the agricultural value chain. I will have to intensify my search for easier means of preserving easily perishable produce.
    If you have an idea, I will appreciate.
    Thank you.

  2. I am impress by your in depth analysis of a post covid Nigeria economy. This is is an eye opener for some of us.
    Thank.you for sharing these ideas. I have pick one or two things to look into.
    So help me God.

    • Quite interesting and apt. As a farmer and food processor, I cannot say enough about the issue of food waste in Nigeria due to poor road networks, lack of adequate transportation, the challenges faced by micro food processors, and lastly, the addiction of Nigerians to foreign products. All these contributed to having to finally shut down my strawberry farming/processing business in 2018 as I couldn’t cope with the wastage anymore.
      This is however a great time to get back to work… this is the time to go fully local and build our own. Thanks again for your eye opening write-up!

  3. Quite insightful and motivating writeup. Many thanks. You really sparked up ideas for consideration, especially the food processing areas.

  4. Nice overview, I think you can make this part 1 and keep expanding. I think also think many subsets of African union, like small local unions need to start growing. This is clearly a good time to look inwards.

  5. Thanks Mayowa for this article – it resonates with a lot of my quiet thoughts. The other day I was at the market and couldn’t fathom the amount of loss incurred by a tomato seller, who infact should be in an old people’s home, I started to think of ways to scale a simple storage solution for this segment of the value chain. I would like to write you personally – please share your email address.

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Mayowa Okegbenle

The Innovators' Friend

Mayowa is a friend to Innovators. He started his first tech company in 2007, along with his friend Shola. Together, they embarked on a 8 year journey which saw them sell enterprise software in over 22 countries, feature in international publications, and have their software translated to 7 languages.

Since that experience, Mayowa has worked with several startups, advising them on technology innovation and entrepreneurship. In 2018, Mayowa attended a 3 months Technology Entrepreneurship masterclass in London's Accelerator Academy, sponsored by the City of London. At the Academy, he collaborated with other successful entrepreneurs from different continents.

Mayowa isn't just your everyday strategist, he has been through the journey and he gives practical advise on how startups should identify their entry product and attain market fit.
Mayowa is currently doing his Executive MBA at the prestigious Lagos Business School, where he is also a Senior Adviser to the Enterpreneurship Club.

Mayowa is married with a daughter, whom he considers his most valuable startup.

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