How to Create a Unique Selling Point for Your Product

StrategyThe Innovators' Friend - June 18, 20220

When it comes to building a product, startup founders sometimes seem to dwell on the illusion that an amazing product is equal to great sales. You may have thought so at some point then realized it’s not, and if you are yet to make the discovery, then this will be both an eye-opening for you and a way out. There are a few facts...

Top 10 Business Opportunities in a Pandemic, for Nigerian Entrepreneurs

EntrepreneurshipThe Innovators' Friend - April 25, 202220

In 1918, I lived at home with my parents Eli and Nora Brantley and five of my siblings in Blackford, Kentucky. One day, one of the doctors from Blackford came by and stopped and asked, “Eli, how is your family doing?” Dad said, “All are doing very well.” The doctor replied, “Keep doing what you are doing, for where I′m going, they are...

e-Commerce startups fail, but CoVid-19 presents an Opportunity

EntrepreneurshipThe Innovators' Friend - April 17, 20224

e-Commerce startups fail at an alarming rate. I think in the last decade I know about 15 e-commerce startups that have gone burst. Most didn’t survive two years, and the rest quit after four gruelling years. Even our two darlings Jumia and Konga are not doing too well. Konga was sold at a loss, and Jumia group is using revenue from other subsidiaries to cover up what...

Idea Review: Connecting Artisans to Customers

Idea ReviewsThe Innovators' Friend - March 10, 20220

Connecting Artisans to Customers, is definitely the idea I get pitched the most. Seriously, it is not even a contest. Whenever a prospective startup founder wants to have a session with me, two times out of five, it is about connecting artisans to customers or some variation of it, for example connecting mechanics to customers. The idea is a typical marketplace play, where you...

A technology business is still just a business.

StrategyThe Innovators' Friend - February 25, 20220

A technology business is still just a business, and operates under the same rules as every other businesses. Entrepreneurs sometime think having their startup driven by technology somehow sprinkles it with some magical potential for scale. I may have to apologise for this reality check; Money scales a business. What technology does, is to provide a much cheaper infrastructure for scale. Technology is really...

What is the difference between a startup and a business?

InnovationThe Innovators' Friend - February 10, 20220

This is one question where you instinctively know the answer; but when you are asked, you still manage to get confused. Is a startup a business? Is a startup a small business? Is a startup a new business? Is a startup technology business? Or a combination of all of the above — a new small technology business? Simple answer; a startup is a business...

Choosing the right technology to build your startup

TechnologyThe Innovators' Friend - January 24, 20220

What should I use to build my startup? What programming language is best? What tech stack is best? (By the way, if you are a software developer, you could stop reading, or you read from the perspective of your non-technical cofounder) There isn’t usually a straight answer to a technology question. One way to know an experienced tech practitioner, is if...

Let’s talk about two-sided markets

Business ModelsThe Innovators' Friend - January 10, 20220

What is a two-sided market? It is one in which you act as the intermediary between 2 distinct groups who must come together, that is, neither can exist alone. For example, Uber is the intermediary between Drivers and Riders. Most Ecommerce platforms are two-sided, they connect merchants to buyers. Well, there is something you should know; they are notoriously hard to pull off.

Mayowa Okegbenle

The Innovators' Friend

Mayowa is a friend to Innovators. He started his first tech company in 2007, along with his friend Shola. Together, they embarked on a 8 year journey which saw them sell enterprise software in over 22 countries, feature in international publications, and have their software translated to 7 languages.

Since that experience, Mayowa has worked with several startups, advising them on technology innovation and entrepreneurship. In 2018, Mayowa attended a 3 months Technology Entrepreneurship masterclass in London's Accelerator Academy, sponsored by the City of London. At the Academy, he collaborated with other successful entrepreneurs from different continents.

Mayowa isn't just your everyday strategist, he has been through the journey and he gives practical advise on how startups should identify their entry product and attain market fit.
Mayowa is currently doing his Executive MBA at the prestigious Lagos Business School, where he is also a Senior Adviser to the Entrepreneurship Club.

Mayowa is married with a daughter, whom he considers his most valuable startup.

The Innovators' Friend

How to Create a Unique Selling Point for Your Product

Top 10 Business Opportunities in a Pandemic, for Nigerian Entrepreneurs

e-Commerce startups fail, but CoVid-19 presents an Opportunity

Idea Review: Connecting Artisans to Customers

A technology business is still just a business.

What is the difference between a startup and a business?

Choosing the right technology to build your startup

Let’s talk about two-sided markets

Mayowa Okegbenle

Popular posts

How to Create a Unique Selling Point for Your Product

Top 10 Business Opportunities in a Pandemic, for Nigerian Entrepreneurs

e-Commerce startups fail, but CoVid-19 presents an Opportunity

Idea Review: Connecting Artisans to Customers

A technology business is still just a business.

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